Merchant Of Matamata

44 Broadway, Matamata

07 880 9561


Celebrate the start (or finish) of your journey on the Hauraki Rail Trail with us.  The Merchant of Matamata is a fresh, modern provincial pub in the heart of Matamata offering welcoming kiwi hospitality mixed with great food and locally brewed craft beers and ciders. Located in a former farm supply depot the pub continues this fine tradition replenishing and refreshing locals and travellers alike. The Merchant of Matamata proudly serves Good George craft beer and cider which is brewed locally in the region at their brewery in nearby Hamilton. Their brews are delivered fresh to the pub from the brewery and includes a range of enjoyable, easy to drink beers and ciders and a rotating range of interesting  specialty brews.


Beer shouldn't be bland, full of chemicals, mass produced and boring. Nor should it be hard, pretentious or scary. Exploring and drinking beer should be enjoyable, simple and really rewarding.

Squealers & Growlers

When Good George entered the packaging world we knew we had to do things differently, that’s how we roll. Enter the Squealer, our unique and beautiful bottle which holds 946 millilitres of award-winning beer – small enough to drink yourself (you probably will), big enough to share around (you probably won’t).